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Local SEO Agency: 10+ New Meetings Per Month
Achieving 100% organic growth through targeted strategies and meaningful engagement.
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Campaign Overview
The local SEO Agency specialized in helping lawyers and dentists improve their online visibility and attract more clients via Google Maps.
While their reputation brought steady referrals, they needed a more scalable approach to client acquisition.
Challenges
- Dependence on Referrals:
Relying primarily on word-of-mouth limited their ability to scale and reach new clients predictably.
- Market Competition:
The marketing agency industry is highly competitive, making it difficult to stand out and attract lawyers and dentists actively looking for solutions.
- Trust & Credibility in Cold Outreach:
Reaching out to lawyers and dentists often receiving numerous marketing pitches required a strategy that built trust and credibility.
Digital Channels Used
1. LinkedIn :
Utilized LinkedIn Freelancer accounts for targeted outreach, connecting with ICP through personalized messaging and engagement.
2. Content Production:
Producing videos, case studies, and white papers as lead magnets to build trust and drive engagement.
The Strategy
In a competitive digital landscape, Local SEO Agency needed a scalable and data-driven approach to client acquisition. Instead of relying solely on referrals, they adopted a targeted LinkedIn outreach strategy designed to engage the right prospects—lawyers and dentists—at the right time.
By leveraging AI-driven automation, audience insights, and strategic content, the agency positioned itself as an industry expert while ensuring outreach efforts focused on high-intent prospects.
Here’s how we laid the foundation for success:
1. Identifying Key Audiences
Analyzed interactions of lawyers and dentists with industry influencers to pinpoint engaged decision-makers.
2. AI-Powered Prospect Filtering
Used automation to assess engagement data and filter out irrelevant contacts, ensuring outreach focused only on qualified leads.
3. Content-Based Engagement
Developed a structured outreach sequence that combined educational content with personalized messaging to build credibility and trust.
Execution
With the strategy in place, we implemented a structured outreach process to generate consistent, high-quality leads:
Audience Research & Data Collection:
Mined engagement data from relevant LinkedIn influencers to identify potential leads.
AI-Driven Contact Filtering:
Automated the qualification process, eliminating unfit prospects and refining the lead list.
Personalized Outreach Sequences:
Built content-driven messaging campaigns to engage prospects with valuable insights.
Continuous Optimization:
Monitored response rates and adjusted messaging strategies to improve engagement and conversion.
Results
After implementing the outreach strategy, they achieved outstanding results:
Consistent Lead Generation – Generated 10+ high-quality meetings per month, ensuring a steady flow of potential clients.
High Engagement Rates – Sent 1,500 connection requests monthly, achieving a 37% reply rate, leading to meaningful conversations with lawyers and dentists.
Cost-Effective Acquisition – Achieved a cost per meeting of just 32€, making LinkedIn outreach a highly efficient lead generation channel.
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